We commissioned a study to compare levels of TSNA’s (Tobacco Specific Nitrosamines), VOCs (Volatile Organic Compounds) and Carbonyl Emissions. We took 3 traditional cigarette brands and our Own Label Creations product portfolio, to establish how much safer our products really are.
Petersham Pipes Lab partnered with ESSENTRA Laboratories to conduct the suite of testing required for the study so that our results were independent.
This does not necessarily equal a 99.73% reduction in risk. ASA Approved Communication. Study conducted independently by ESSENTRA.