tobacco smoking-kills-
Click here to see full report

Expert independent review concludes that e-cigarettes have potential to help smokers quit.

An expert independent evidence review published today by Public Health England (PHE) concludes that e-cigarettes are significantly less harmful to health than tobacco and have the potential to help smokers quit smoking.

Key findings of the review include:

  • the current best estimate is that e-cigarettes are around 95% less harmful than smoking
  • nearly half the population (44.8%) don’t realise e-cigarettes are much less harmful than smoking
  • there is no evidence so far that e-cigarettes are acting as a route into smoking for children or non-smokers

Public Health England
19 August 2015

False fears preventing smokers from using e-cigarettes to quit

Over half of smokers believe nicotine vaping products are equally or more harmful than smoking despite US vaping deaths being caused by substances banned in UK.


Published 4 March 2020
Public Health England

Read the Full Report Here.

The report provides an update on the use of nicotine vaping products among young people and adults, and public perceptions of the harmfulness of vaping. It also takes an in depth look at the evidence on e-cigarette use in people with mental health conditions and pregnant women.

Current vaping use has remained stable in adults and young people since the last report. Of concern is the increasing number of smokers that now believe vaping is more harmful than smoking. This is out of line with expert reviews from the UK and US concluding that using regulated nicotine vaping products is far less harmful than smoking.

PHE’s advice remains that smokers should switch to e-cigarettes to help them quit smoking, but non-smokers should not take up vaping.

E-cigarettes are much less harmful than tobacco but are not completely safe. They contain significantly less harmful chemicals which cause diseases related to smoking but the long-term impact of using e-cigarettes will remain unknown for some time.

The mistaken belief that e-cigarettes are more harmful than smoking increased rapidly among UK smokers following the US lung injury outbreak in autumn 2019. US authorities have now confirmed that vitamin E acetate, a thickening agent added to cannabis vaping products, was a primary cause of the US outbreak. This substance is banned from UK-regulated nicotine vaping products.

So who loses?

  • The drug companies who make their expensive branded nicotine replacements
  • The tobacco companies who are losing customers hand over fist
  • The Inland Revenue who lose around £2,500 per smoker who quits, multiply that by a million or so.
  • The inland Revenue in having to pay pensions for longer to those that have quit smoking tobacco.

You can choose to have the nicotine if you wish but you will definitely not have the tar, the carbon monoxide and all the 1000’s of carcinogens found in real tobacco smoke. You will also not disturb anyone else as e pipe vapour is virtually odourless, however you will still have the flavour and the sensation. You will even get your taste buds and ability to smell back.So what is the down side to e pipes? As far as we are concerned there aren’t any. Yes it would be better if you could quit nicotine completely. But most people can’t. And though nicotine is a poison in large does, in these kinds of doses it is a stimulant much like caffeine.

So why do we see so much press saying e cigarettes are dangerous? We can’t answer this question with absolute certainty, but if you ran a business threatened by e smoking vaping you would probably spend some of your profits with some serious PR companies to see it discredited. When compared to tobacco smoking vaping is hundreds if not thousands of times safer. Everybody agrees on that. Cancer Research UK policy manager George Butterworth said: “This is a fast-emerging market but we’re optimistic about the potential benefits of e-cigarettes for helping smokers quit, whilst minimising the potential risks.”

There is no smoke in the vapour from an E pipe.  But what is in this vapour? The liquid inside an electronic cigarette or pipe is the key to delivering nicotine safely. Once heated, it vaporises and is inhaled.

The ingredients used in most E-Liquids and certainly in ours are certified as safe by the FDA and are used in hundreds of thousands of consumer products. For more details click here.